Coty Prestige adds a Fresh element to Calvin Klein Encounter
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
Coty Prestige has updated its Encounter men’s fragrance from Calvin Klein with a new version, called Encounter Fresh. The worldwide launch begins this month.
Described as exhilarating, powerful and magnetic, the concept continues the story of a confident man in control of his desires, as personified by the fragrance face, Swedish actor Alexander Skarsgård.
The Encounter Fresh juice – a fresh, woody aromatic – opens with a top note of bergamot, paired with a Mojito accord. Cardamom, rum and lavender form the heart, atop a base of cistus leaves, patchouli and sandalwood.
The ad campaign, which again features Skarsgård, this time depicts an “evolved” encounter, which takes place in daylight along a cliffside road.
I assume this will depict the aftermath of him pushing poor Lara Stone off the balcony in the last one.
They should just designate this billboard in NYC for his face only.
Alexander Skarsgård in CK Spring 2013 campaign film - ‘Provocations’ by Fabien Baron [x]
Alexander Skarsgård in Provocations for Calvin Klein Spring Campaign 2013 [x]